LONDON—New research from the fraud protection and privacy analytics platform Pixalate indicates that invalid clicks and fraud remain a major problem for programmatic ad transactions. Pixilate’s new Q2 ...

Why we care. You aren’t just competing with AI Overviews. You’re competing with Google’s aggressive expansion of paid search real estate. Across every vertical analyzed, text ads gained more click ...

Srikanth Ramachandran is the Founder and Group CEO of Moving Walls Group, an adtech and enterprise SaaS leader for the OOH media industry. Cookies are dying. Consumers are blocking. Regulators are ...

Luxury brands have increasingly embraced internet memes in their social media advertising campaigns. For example, Gucci's #TFWGucci campaign demonstrated how luxury brands can incorporate memes into ...

When the year's largest television audience convenes for the Super Bowl on Sunday, advertisers will be spending an estimated $2.4 million for each 30-second cinema-quality commercial. But just as ...

Shares of Yelp have continued to falter this year, owing to weaker advertising performance. The company is focused on growing its "other" revenue to a $250 million annualized revenue run rate, versus ...

Google’s latest AI ad updates revealed major shifts and raises big questions about visibility, trust, and the future role of ...

Fake products hawked by influencers. Shady merchandise on Facebook marketplace. The internet is filled with fraudulent schemes. Among these bad actors are click farms, a particularly sinister ...

Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...