The campaign marks the continuation of Coca-Cola’s partnership with Leo Burnett’s Red Lounge, the agency that launched to manage Coke’s business during the Olympics. The integrated work features a ...
Coca-Cola debuted a new U.S. campaign, “And a Coke," the first-of-its-kind collaboration that combines 13 iconic quick-service restaurant (QSR) brands in one to support a national effort. Arby’s, ...
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → Coca-Cola’s $4 ...