Louisville sounds alarm, spells out NCAA sports doomsday in a panicky paper. Oh, please. Your big spending says otherwise.

President Trump will host a number of top executives in the business of college and professional sports for a meeting focused ...

The professionalization of college sports is reaching a whole new level. The University of Utah is on the cusp of striking the first industry partnership with a private equity firm, reports Ross ...

The SEC and Big Ten have a united front against reshaping college football's TV money, and the reasoning behind it shows how ...

Bradley University is launching five new women's Premier Club Sports, including hockey and flag football, starting in 2026-27 ...

Gettysburg College announced that it has added three new varsity sports. The college announced that it has adopted three new ...

The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

Louisville coach Rick Pitino offered support Saturday for embattled university president James Ramsey, referring to a "broken" system for punishing college sports programs. Pitino addressed the media ...

University of Utah partners with Otro Capital to create a for-profit sports entity. The deal could generate over $500 million and reshape college sports' business model. Critics argue profit motives ...