The last time we saw the Pantone color system used to determine skin tone, it was in the service of a cool art project. This time, however, the “project” is your face and the “art” is the perfect ...

One of the biggest — and most common — makeup faux pas you can make is not properly matching your foundation and concealer to your skin, and it’s not a rookie mistake. After all, unlike your eye color ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. At Sephora, employees are equipped with a handheld device that, ...

According to a 2009 study by Essence magazine, black women spend $7.5 billion a year on makeup — a number that is 80 percent higher than the amount shelled out by women of other races. The cause? The ...

It all starts with a good foundation and if you're anything like the average woman, you may feel overwhelmed with hundreds of products and beauty lines to choose from. Enter the SEPHORA + PANTONE ...

In 2012, Sephora took the guesswork out of finding the perfect foundation shade with its Color IQ foundation matching service, and come Sept. 1, Sephora + Pantone's New Color IQ feature for lip and ...