Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. It makes it easier for marketers to increase sales, leads, ...

Bing Ads has announced that their Bid Landscape tool can now be used at both the keyword and ad group level by all U.S. advertisers. The bid landscape tool, which was originally released in March, is ...

The battle over the street landscaping contract for The Woodlands continues, with The Woodlands Community Association authorizing a new round of bidding for the entire community, as well as an ...