The DTC model aligns with Most-Favored-Nation pricing, aiming to close the US drug price gap with other high-income countries ...

Learn how distribution channels move goods from producers to consumers, including the roles of wholesalers, retailers, and agents, and understand direct and indirect channels.

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

In his new role, Lirio will bolster the Vantis Life brand online by leveraging message development, social media marketing, and search engine optimization techniques to expand the company’s consumer ...

Pharma pours billions into direct-to-consumer (DTC) marketing, seeking to educate, empower, and improve patient outcomes. Yet in a 2024 survey, 73% of physicians reported that the medications their ...

The latest GamesIndustry.biz whitepaper is available to download, entitled 'A complete guide to monetising and marketing your video games direct-to-consumer.' This whitepaper was written and produced ...

Guaranteed Rate hired Bijoy John, former head of marketing at Newrez, as its vice president of marketing. John’s new tasks will include consumer direct marketing and the crafting of strategies for new ...

A new peer-reviewed study in the journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription ...

DETROIT, Oct. 24, 2011 /PRNewswire/ -- Rockbridge Growth Equity, LLC, a Detroit-based private equity firm that invests in financial and business services, consumer-direct marketing, and sports, media ...

Network marketing is a business model that generates sales through independent representatives who build a network of business partners or salespeople to assist with lead generation and closing.