Novartis is using familiar faces—real patients from its Cosentyx TV commercials—to thank healthcare workers and promise support for patients. It’s a shift away from product-centered TV ads as Novartis ...
Novartis has already featured real-life patients in its “See Me” campaign for Cosentyx in psoriasis. Now, as it showcases the medication as a psoriatic arthritis treatment, it’s going a similar route.
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