Tarte Cosmetics is facing backlash after customers accused the company of using a filter on an ad for its newest product drop. In the ad in question — an Instagram Reels video posted by Tarte ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

The National Advertising Division is taking further steps to restrict the use of misleading image manipulation in cosmetics ads. In a landmark move, the industry watchdog has decided to ban an ad by ...

Twitch users will be able to purchase E.l.f. Cosmetics products directly through livestreams as part of a new ad format supported by Amazon Ads, according to a press release. E.l.f. says it is the ...

In an interesting move that should finally bring the United States' fast-and-loose advertising rules and regulations into line with the UK and EU, the National Advertising Division (NAD) -- the ...

A condensed version of the ‘Up’ rapper’s NYX Cosmetics ad aired during the big game, as the NFL deemed the entire version too racy. If you’re a woman who watches a lot of sports, you know you’re ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...