What seemed like an easy and straightforward means of making sales is starting to look a tad bit difficult in terms of the cost of customer acquisition for D2C brands. We’re already seeing a ...

What Is Customer Acquisition Cost (CAC)? While customer acquisition is the process of converting a potential buyer into an actual customer, customer acquisition cost (CAC) means the expenses that ...

AI-powered platform Revmatics helps brands use data more effectively to scale conversions, lower acquisition costs, and drive ...

What is the worst enemy of your software as a service (SaaS) distribution model? Is it that nefarious competitor of yours? The tanking stock market? Your brain-dead customer base? No, no and no.

SAN DIEGO & LONDON--(BUSINESS WIRE)--SimplicityDX, the edge commerce company, today announced a new research report, “The State of Social Media Advertising” which highlights the impact of Dark Social ...

The cost of customer acquisition is about more than what a brand pays to get someone to visit a website or download an app. Advertisers also need to bake engagement and retention into their CAC, says ...

For Heritage Insurance Group HRTG, policy acquisition costs play a crucial role in determining its profitability. Policy ...

What a fantastic six months it’s been for Palantir Technologies. Shares of the company have skyrocketed 92.1%, hitting $180.59. This was partly thanks to its solid quarterly results, and the run-up ...

In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple ...

Alex Hormozi, a successful entrepreneur, has shared his strategies on building substantial wealth through strategic business practices, focusing on value-based pricing, efficient cash flow management, ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

Cost Per Acquisition measures the marketing efforts of a business by showing how much money is spent on average for acquiring a single customer. Cost per acquisition (CPA) is a metric for businesses ...