Peggy Bree is a part-time digital nomad from Toronto and the creator behind the book concept Branding Quickies. And one of the things that most of the women in the book have in common is that they are ...

With an estimated two million licensed real estate agents in the US, it’s never been more important to stand out in a memorable way. When you meet someone in person, that’s easy — you’ll win them over ...

What exactly is a personal brand? I’m glad you asked. Simply put, your personal brand is how others perceive you. It’s an outside snapshot of what you value on the inside. A personal brand isn’t a ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

A business’ brand is at the heart of its identity, its strategy, and its success. It’s also one of the most challenging elements to build. All the more reason to take the necessary precautions to ...

As AI’s impact and reach continues to grow, it is clear this technology is here to stay. We must set aside the question of whether it is ethical, and instead ask the more nuanced question of how it ...

Often, when I hear people talk about “branding” a company, it reminds me of how people talk about clothing: An exterior layer, with colors and messages that say something about what’s inside. As a CEO ...

Every end goal can call for a different kind of content. For example, you might need content that’s designed to move people closer to a sale, make you more memorable (branding), or help you maintain ...

Customer testimonials have long been considered some of the most useful raw marketing materials around. And with the overwhelming number of channels used to reach consumers today, the candid words of ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...