Award-winning advertising agency Elite Media, LLC, is Black-owned, women-led, and committed to producing exceptional work ...

Omnicom is conducting its own bonfire of the brands following its merger with IPG: DDB, FCB and MullenLowe are going along ...

New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that may or may not be able to be backed up.

Fortune 500 used car retailer CarMax, headquartered in Goochland County, has chosen a new creative agency of record, leaving Richmond-based marketing and ad firm The Martin Agency, which held the ...

Day Job, founded in 2018, made a name for itself working with iconic CPG products. Now it's on Silicon Valley's radar.

The real advantage to be found in using a GPT comes not from the technology itself, but from how well professionals guide, ...

Outdoors brand Yeti dropped its new holiday commercial, and it has a lot of what you’d expect from a seasonal spot. “Bad Idea” outlines all the reasons you probably shouldn’t get a Yeti for someone ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...

Alex Cooper has a hit podcast, a media network, a $100 million deal with Sirius and a line of hydration drinks. Now she has an advertising agency to her name, too. The podcaster who rose to fame ...

Travel brands commonly talk about “escape” from everyday life, but cruise line Royal Caribbean’s new “It’s Big Time” campaign takes a different approach. The campaign debuted during Sept. 4’s ...