Macy’s is cautious about the holiday season as shoppers switch gears. Macy’s, which has a dominant presence during the ...
If your startup isn't solving a real problem, you’re only increasing risk for yourself. You’re banking on customers changing ...
Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...
The holiday season has always been retail’s pressure test. Black Friday and Cyber Monday aren’t just high-volume days. They ...
Jedi Digital Marketing Hong Kong has introduced an expanded digital marketing framework designed to address the increasingly complex landscape of online communication, audience behavior, and ...
Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...
Predicting consumer behavior is a core responsibility for most marketers. Market research can help reveal consumer intentions, but penetrating the veil that protects actual consumer motivations from ...
Not all unethical customer behavior is equal. An interesting question then arises of how to distinguish between different types of unethical customer behavior, consider its consequences, and responses ...
The conversation about personalized service has reached a crescendo of late. Treating people as individuals and aspiring to wow customers with a service tailored to their specific needs is sure to do ...
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