With customer expectations rapidly evolving due to smart tech, customer experience professionals must adapt to meet these demands and stay competitive. When it comes to smart tech and consumer demands ...

We've all heard the phrase, "underpromise and overdeliver." Unfortunately, I often see businesses that tend to "overpromise and underdeliver," failing to meet customers' expectations. For me, it all ...

According to a report by Forrester, firms that have been working on optimizing customer experience are more likely to generate higher revenue than those who put customer experience (CX) secondary.

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