For both discrete and OEM manufacturers, the shift is on to a more service-oriented way of doing business. Manufacturers are finding themselves focused more on customer engagement than product ...

While ERP excels at post-sale management, it leaves a critical gap in managing relationships that determine customer loyalty.

There has been a significant increase in CX automation adoption among manufacturers, especially in customer service delivery, rebate management, IVR deflection and predictive analysis. As a disclosure ...

In business, getting people in the door is a key to success. But an even bigger challenge you'll face is to keep customers coming back. A buyer who makes one purchase is likely an impulse buy or a buy ...