Rigidly adhering to a standard, any standard, without being reasonable and using your ability to think through changing situations and circumstances is itself a bad standard. I guess I should quickly ...

Data-driven brands and marketers are increasingly relying on data clean rooms to deliver on the promise of modern marketing while respecting consumer privacy and complying with regulations. Yet, ...

Whenever I get into a discussion about database standards I invariably bring up one of my favorite quotes on the topic: “The best thing about standards is that there are so many to choose from.” It ...

In the perfect world, your object model would map seamlessly to your database schema. Most organizations however, have database naming standards, requirements for how relationships are modeled and ...