Lena Franklin has been named vice president of marketing, Def Jam Recordings, it was announced Thursday by Jeff Harleston, interim chairman & CEO. She came to the label in June after five years at ...

In his previous role at the company, Wong worked to develop marketing campaigns for artists such as Mariah Carey, The Killers and Bon Jovi. Wong got his start in the music industry at the age of 16.

Too often, CEOs and CMOs are not aligned on marketing’s role. Is it because they are speaking in synonyms, both saying “marketing” but meaning different things? “Marketing is everything and everything ...

The American Marketing Association has redefined the word "marketing," to reflect its broader role in society. The new definition reads: "Marketing is the activity, set of institutions and processes ...