With the advent of gamification as a legitimate tool for engagement, recruitment and enrollment, campuses are reimagining how their learning spaces reflect new instructional approaches. Gamification ...

More organisations are trying out gamification — applying game mechanics to non-game activities — but most of their gamified applications are failing because of poor design. It comes down to a failure ...

User engagement is at the heart of any design philosophy. With the user-centred approach, designers are always on the lookout for new techniques to enhance user engagement with products, websites and ...

Is motivating people a game? It sounds Machiavellian, but technology is transforming the incentive industry and how to motivate channel partners and end users. Human motivation and its impact on ...

When I was young, I remember my mother telling me I can go play only after I finish my homework. Which was goddam frustrating at the time. But thinking about this, I realize most of the things I was ...

Gamification is used in industries and businesses around the world to help improve motivation, results, and other important factors. When executed well, it not only helps improve an individual’s ...

Gamification sometimes brings to mind ancillary activities such as earning points on a consumer web site or getting to a new level of expertise in online communities. But a new wave of gamification is ...

That is the conclusion of a Gartner report that predicts 80% of current gamified applications will fail by 2014 because companies have not invested in skilled game designers. In other words, the games ...

Taking the rules of video games and applying them to everyday life was billed as the next big thing, something that would transform everything from dull office work to how we exercise. But can it ...

Gamification is moving from simple novelty to a valid pedagogical approach that can deliver powerful learning experiences in higher education and K-12 classrooms alike—and this growth has led to ...