Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

As food retail competition rises with the entrance of more nontraditional formats, omni-channel players, pure play eCommerce and stepped-up conventional supermarkets, some retailers are leveraging ...

An inability to connect with customers is a big part of the problem for companies that find themselves lost in the undifferentiated middle. In a PwC consumer survey (pdf), 73 percent of respondents ...

The global pandemic has reverberated through the retail industry, creating an ever-growing list of questions for retail executives: What will recovery look like at a global and local level? How will ...

Andy Boyd is the CPO at Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work. In today's fiercely competitive technology ecosystem—with evolving ...

A differentiated product assortment and growing omnichannel presence are helping boost sales and traffic at Sprouts Farmers Market. But the specialty grocer told analysts Tuesday it believes there’s ...

Value-based pricing is a convenient and effective pricing strategy for B2B SaaS companies that CEOs and pricing managers ...

Dr. Kimberly Kappler Hewitt is an assistant professor of educational leadership at the University of North Carolina Greensboro, consultant, and professional developer. She is the author of ...