Don’t let the word “digital” fool you in all this talk about how difficult it is for digital natives and digital immigrants to communicate. The truth is that this generational gap between the ...

With the constant rise of counterfeiting, protecting one’s brand is now more important than ever. Many brand owners already take protective steps to protect their brands such as registering brands ...

The newest adults, affectionately known as Gen Z, are characterized as digital natives, having grown up immersed in a world with smartphones and tablets. Because they never knew life without a ...

When I was a kid, one of the things I looked forward to most during the holidays was the Sears Holiday “Wish Book.” My eyes would grow wide with wonder. Every kid wanted everything in that book, ...

PHILADELPHIA — In 2012, media coverage for the conventions came from a bunch of 40-year-olds on "Radio Row." In 2016, "Radio Row" has been replaced by "Media Row" and a lot of very dominant media ...

Most of us would make the logical assumption that young people, having grown up with smartphones practically welded to their ...

VML is out with some new research on Gen Alphas (6-to-16-year-olds) that finds that this digital native cohort also embraces a healthy share of off-line experiences. Take shopping for example. Almost ...

A funny thing happened to B2B marketers during the pandemic. Not only did more buyers turn to digital channels to help with their purchase journey, but millennials became the largest generation in the ...