In today’s crowded marketing landscape, getting and holding attention is harder than ever. Marketers are juggling email, social, paid search, video, and more, each with its own metrics, costs, and ...

What marketing tactics offer the best return on investment in 2026?

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

Call it “snail mail” if you want, but direct mail is one of the highest performing marketing tools in the toolbox. And there’s new data to prove it. According to the “2026 Direct Mail Marketing ...

Direct mail remains one of the channels with the strongest ROI for marketers, regardless of their business model, size, or location. But that doesn’t mean the business hasn’t changed — or that more ...

An imposing 74% of marketers agree that direct mail delivers the best RIO, response rate and conversion rates of all channels, according to 2023 The State of Direct Mail, a study by Lob, working with ...

(C) The response rate from the newsletters (what percent of the people who got your direct mail, for example, clicked through to your site?). (D) The conversion rate (what percent of those who clicked ...

The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and behavior trends will shape ROI in 2026. The 2026 Direct Mail Marketing ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...