But those shiny adverts work so well... Consumers don't care about how good a service is when using directory enquiries services - they're led by advertising, a new report from communications watchdog ...

Communications watchdog Ofcom and premium rate regulator Icstis have published the results of their study into the deregulated directory enquiries market – and they're a bit of a mixed bag. The ...

So the plug has finally been pulled on 192, but dealing with some of the new 118 directory enquiry numbers can be rather like a game of lucky dip. Confusion over the numbers, complicated costs - and ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...