While almost 34 million people have viewed Dove's heartwarming "Real Beauty Sketches" video in just two weeks, marketing analysts are wondering if the campaign will actually sell soap. An impromptu ...

Dove claimed bragging rights Monday to the most-watched Internet commercial of all time — a three-minute study of women’s self-perception that stars a forensic artist. Unilever, the Anglo-Dutch ...

The online video went viral after its release on 14 April, with more than 5.5 million YouTube views so far. In the video, created by Ogilvy Brazil, a former police sketch artist creates drawings of ...

“Sketches,” a new project from Dove, is an interesting look at self-esteem and ingrained standards of beauty. As seen in the clip above, the experiment involves women sitting down in a room with ...

A viral video has three main ingredients. Using Dove's recent wildfire success, Dove Beauty Sketches, let's examine how they hit the marketing campaign jackpot, again. The research We love alarming ...

Ogilvy & Mather's "Sketches" campaign for Dove received the top honor at last week's Effie Awards in New York. The Grand Effie-winning spot drove $24 million in incremental sales and $52 million in ...

This case study was most read on Warc in 2015. Read other popular content on Warc. Only 4% of women believe they're beautiful. How to inspire the other 96% to feel the same? A decade after Campaign ...