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Ron Vachris is the third CEO in Costco’s history and a company lifer who is now pushing the wholesale club to higher revenues. During his 40+ years at Costco, Vachris rose from teenage forklift driver ...

Costco’s CEO Ron Vachris sat down with The Wall Street Journal to discuss how its $86 billion Kirkland Signature brand runs and why it allows Costco leverage over many big brands.

Ron Vachris does not fit the profile of a typical risk-taking executive. Vachris started at Costco as a forklift driver in ...