Seven-time champion, Tom Brady, joins The Duracell Scientist to prove that Power Boost Ingredients are the difference maker in Duracell's first-ever Big Game ad spot. (Photo: Business Wire) The brand ...

The company renowned for its Coppertop batteries now offers a high-tech take on traditional camp illumination.

Duracell filed a complaint in federal court in Manhattan last week over Energizer’s claim in an ad that its Max batteries last longer than Duracell Power Boost batteries. Energizer and Duracell ...

Xbox's first-party controllers are unique in the industry in that they still require batteries, but you can save money by buying this instead.

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

ATLANTA — Battery manufacturer Duracell will establish its new global headquarters for research and development at Science Square in Atlanta, investing approximately $56 million and creating 110 jobs, ...

Receiving the Parent Tested Parent Approved (PTPA) Winner’s Seal of Approval, Duracell is helping to educate families, caregivers and Pediatric Health Professionals on updated child safety features ...

Duracell is trying to make its coin cell batteries a little less enticing to eat: the company is adding a new bitter coating to its 2032, 2025, and 2016 size lithium coin batteries, with the aim of ...

Microsoft is known for being one of the most forward-thinking companies in the technological sphere. In the gaming space alone, Xbox has been a trailblazer for success with its Game Pass subscription ...

CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven-time ...