It's time to glow.

Add Yahoo as a preferred source to see more of our stories on Google. "Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." You can’t talk about drugstore ...

While reviewing and raving over this primer, one happy Amazon reviewer said, “I bought this product to add to my makeup bag, and I must say, this primer is the truth! It held my makeup in place, ...

Consumers can visit a designated microsite and upload a selfie to get matched with a curated Pinterest board and discover makeup that complements their features. E.l.f. is making it easier for ...

Drag superstar Heidi N Closet partners with E.l.f. Cosmetics for a budget-friendly and inclusive makeup campaign. The campaign, "The Law Offices of E.l.f.ino & Schmarnes," humorously targets ...

If your makeup collection has officially taken over your bathroom, this could be your moment to shine. e.l.f. Cosmetics is ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital ...

Beauty brand e.l.f. Cosmetics has introduced a new highlighter into its renowned Halo Glow range - and it's already accrued a ...