Any crossword puzzler knows there’s a five-letter word for a Ford that flopped: Edsel.
DEARBORN, Mich. — As he walked through the Henry Ford Museum of American Innovation, Edsel Ford II stopped in his tracks when he spotted one particular artifact that means a lot to him. The ...
Ford Motor Co. purchased Lincoln Motor Co. out of debt a century ago and established a luxury brand that would forever impact automotive design and pop culture. Henry Ford, with a nudge from his wife, ...
The Edsel was "the Titanic of automobiles." Like that ill-fated ship, the car was launched with great expectations only to sink soon afterward. Also like the story of the Titanic, the Edsel's saga ...