Email is experiencing a renaissance, driven by powerful technology, smart strategies, and ROI numbers so strong they make other channels jealous.

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Scam emails are getting better at looking official. This one claims to be an urgent warning from Microsoft about your email account. It looks serious. It feels time sensitive. And that is exactly the ...

Facebook, X, and Instagram are full of viral crap. Email lets me actually talk to my friends. The words "social network" imply that such tools will connect you with the people in your life. That's not ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...