Getting your permission-based email marketing emails into the inbox and ensuring that your email design is just right are closely related. Here is some useful information on the nexus between the two ...

Good email design is a critical part of ensuring a high response rate. A major frustration within the industry is the lack of standards to guide designers when creating HTML email. Though there isn't ...

SAN BRUNO, CA--(Marketwire -08/22/12)- Responsys, Inc. (MKTG), a leading provider of email and cross-channel marketing solutions, today announced the release of its fourth annual Email Design Look ...

User experience is what dictates the modern consumer domain. People are attracted to brands that provide an excellent user experience. In order to provide a good user experience, it is important to ...

In the early days of email marketing, success was measured by simple metrics: Did the message get delivered, and did anyone open it? Fast-forward to today, and marketers are navigating an entirely ...

A blank email canvas can be an exciting project, but also potentially an intimidating place to start. Your resources to conceptualize, strategize, write, design and deliver your campaigns can greatly ...

Some may call email marketing outdated, that it has already been surpassed by better online channels, specifically, social media. Fortunately, that’s simply untrue. Email marketing continues to serve ...