Experienced email marketers know how to engage their audiences, but A/B testing can optimize their efforts. Each email a marketer sends contains various elements, such as a subject line and a ...

Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating ...

Everybody loves a winner, especially a winning test in email marketing. You know the feeling. The winner gives you clarity and confidence. You feel as if you’ve finally figured something out. It’s the ...

The news: AI tools are making it faster and cheaper to run email A/B tests—but that speed is increasing the risk of ingraining weak methodology. AI-powered platforms like Phrasee, Persado, Salesforce ...

Have you ever found yourself in a situation where an A/B test started with a "let's just try it" mindset has been running forever without reaching a conclusion?A/B testing is one of the most powerful ...

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...

Your email marketing team reported that an A/B test showed a 'statistically significant increase in open rates (p < 0.05).' ...