If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...

“Committed to protecting the environment: travel better and sustainably.” “Fly more sustainably.” “Environmental Advocacy.” These are some of the phrases in Google advertisements by Air France, ...

Glimpact understands the balancing act brands must navigate when considering advertising goals against environmental responsibility. This is perhaps why the allegedly first platform for analyzing the ...