Ever feel like your Facebook ads are more of a guessing game than a strategic investment? You’re not alone. For many beginners, navigating Facebook Ads Manager and figuring out what works can feel ...

Meta's election integrity efforts on Facebook may not have been as robust as claimed. Researchers at New York University's Cybersecurity for Democracy and the watchdog Global Witness have revealed ...

“Unearth all the rats that have seized power and shoot them,” read an ad approved by Facebook just days after a mob violently stormed government buildings in Brazil’s capital. That violence was fueled ...

A hot potato: Never let it be said that companies are running out of places to shoehorn their ads into. Facebook, for example, is running a test that places sponsored content in users' notifications.

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

In its year-and-a-half of existence, one of the things that’s set Threads apart from Meta’s other apps is that the service has been entirely free of the advertising that fills up just about every ...