The story of what probably is the world's No. 1-fished lure began nearly 80 years ago with a simple observation by Finnish angler Lauri Rapala. In 1936, while fishing the waters of Finland's Lake ...

The Starting Spot Daily Bass Fishing Headlines are the perfect way to start your day with some of the top bass fishing articles on the internet. It’s the quick, informative, how, where, and who you ...

Don't leave home without these eight lures. Kevin Hughes So if you're a gear minimalist or a freshwater angler headed to the salt, here are eight lures that catch tons of fish no matter where you are.

Rapala VMC Corporation has bought James Coble's remaining 40% shareholding of DQC International, the owner of the 13 Fishing rod and reel brand. "We have now come full circle and Rapala will enter ...

Rapala VMC is one of the largest fishing tackle manufacturers in the world. The company eclipsed $300 million in sales in 2022 and has a staff of about 1,500 across locations in 40 countries. However, ...