Not every event needs a velvet rope. But if you want to make audiences crave a branded experience, a little exclusivity can go a long way. That's the power of FOMO—fear of missing out—a psychological ...

A decade ago, "fear of missing out," or "FOMO," was nothing more than a cute Facebook hashtag. Now, it's a well-studied and scientifically-verified psychological trait. What is known about it so far?

It’s a Saturday night at the beginning of spring, and the weather outside has finally started warming up. Your best friend is throwing what’s expected to be the rager of the season, but the plans were ...

“I wish that I could be like the cool kids,” goes the catchy hook for the hit song by Echosmith. The official video has been viewed over 15 million times on YouTube, perhaps tapping into something ...

Have you ever found yourself on Facebook, looking through photos of faraway places and charming status updates, only to want to shut down your browser with envy? It seems, in such moments, that you're ...

The term "FOBO" was coined at the same time as "FOMO," but fewer people are familiar with this potent force.