Optimizely, the AI platform for marketing, today announced a family of purpose-built, post-trained AI models built specifically for marketing work. In early testing, these models were able to achieve ...

SmarterX today announced the launch of Marketing AI Month, a month-long initiative designed to help marketers build the practical AI knowledge and capabilities increasingly required in their roles and ...

Whether you have five employees or 1,000, you should pay attention to privacy legislation, consumer rights laws and ...

Specialists are out, AI-powered generalists are in.

Did a machine write that ad copy, or was it a human? Today, the answer could be either—or both—thanks to generative AI. This subset of artificial intelligence can create new content in the form of ...

At a time when artificial intelligence is rapidly reshaping how brands connect with consumers, a new Kellogg course, AI for Marketers, is proving the value of hands-on exposure to AI through a ...

73% of marketing teams now use generative AI. 97% of marketers say AI enables mass personalization. AI-created content improves or doesn’t impact consumer engagement. A pair of studies find that 73% ...

Entrepreneur, 30 years of experience, getting results by using technology in the marketing & sales process, CEO of CRM excellence and Fueld. AI tools are already present in our lives and come in many ...

AI success depends on whether enterprise data is ready, reachable, and close enough to the workloads that need it. In this eSpeaks episode, Dell Technologies’ Vrashank Jain explains why fragmented ...

Large language models (LLMs) like ChatGPT and Claude are best known for their writing abilities, drafting ad copy, summarizing reports, and helping brainstorm blog content. However, most marketers ...

Most marketers are using AI to go faster. Fine. But faster at the wrong things is just efficient mediocrity. The marketers who will win aren't just saving time. They're using AI to think sharper, work ...

The professional world is rapidly changing, and marketers must adapt to stay relevant. But according to a new survey from global market research firm Ipsos, work experience on its own isn’t enough to ...