Benjamin Claeys is CEO of QR TIGER, MENU TIGER and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. Trust is one of the strongest yet hardest-to-build markers of a stable ...

Cash registers have been scanning barcodes on food, clothes, and our other purchases for 50 years.

The barcode has underpinned food supply chains for decades, but changing consumer expectations and regulatory requirements are driving a shift towards smarter packaging. Rob Allen, Divisional Manager ...

What if a local restaurant could update its QR menu when changes occur on the fly? Consider a restaurant that offers a daily lunch special that can be accessed through a QR code on its menu. If that ...

For a marketing team, a QR Code is a campaign asset: it carries a budget, a creative treatment, and a number it has to hit.

The QR code has been declared dead and reborn so many times that marketers could be forgiven for treating its latest revival with skepticism. But the numbers are getting harder to dismiss. According ...