The mascot’s appearance on “Fudd Around and Find Out” is part of a larger push from the insurer to move past “one-way ...

For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a ...

Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...