Is finding a way for marketers to beat commercial-zapping DVRs and helping networks to cure the distressed state of TV comedy so simple that a caveman could do it? ABC's decision last week to ...

Beginning as early as next week, motorists crossing the George Washington Bridge and traveling the New Jersey Turnpike will be greeted by "Drive Safely" messages and the Web address for Geico Corp.

Score: Gecko, 0, and People Tired of Ads, 1. Last week, it was announced that the Port Authority and Geico had worked out a $3.2 million deal for the insurance company to place signage and marketing ...

The Gecko’s got good news for California drivers, at least for those with Geico auto insurance. The company, known for its smooth-talking reptile TV pitchman, and California Insurance Commissioner ...

So there is a gecko sitting in a big comfortable chair. He is a fairly conventional gecko: green body, bumpy white belly, bulgy eyes. The one exception about this gecko is that he talks - with a ...