On May 25 th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject to a new set of laws around targeting European consumers. The GDPR, ...

Practical tips for marketers who want to continue to use personalization while remaining compliant with the GDPR. Marketers can be quick to hit the panic button at the first mention of the European ...

ROLLING MEADOWS, Ill.--(BUSINESS WIRE)--The clock is ticking for organizations all over the globe dealing with European personal data, to begin adopting the General Data Protection Regulation (GDPR), ...

This May, a sweeping new data protection law will go into effect across Europe that will change the way tech companies do business anywhere on the continent. It’s called the General Data Protection ...

Market Location (part of the 118 Group) are specialist B2B data providers, fully compliant with the requirements as set out in the GDPR. This essential guide gives a concise view of the key aspects of ...

This is the second of three articles in which Purewal & Partners' Jas Purewal and Peter Lewin will explore the EU General Data Protection Regulation, an imminent reform that will have a huge impact on ...

The General Data Protection Regulation (GDPR) initiative has put customers back in the driver's seat. Customers and prospects will henceforth own their personal data and have control over the ...

Marketers love their acronyms. The C’s alone contain a slew of them, such as CPC (cost per click), CR (conversion rate) and CTA (call to action). Lately, a newer acronym has been causing a stir, and ...

The EU’s GDPR has been in place for nearly a year, but confusion and noncompliance still abound. This guide offers a detailed look at GDPR stipulations and their potential impact on your company. From ...