As planning for Thanksgiving gets underway, budget-conscious shoppers who buy store brands can expect to shell out more for their holiday spread, according to a new report by the Wells Fargo Agri-Food ...

Store-brand products are known to be cheaper, but sometimes, they're also better. These generic items have higher ratings ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

Generic brands, sometimes referred to as “private label” or “store brands,” are increasingly popular today as shoppers face rising food prices in grocery stores. Some consumers believe these brands to ...

Believing this myth might be the one thing stopping you from shopping at Aldi. Here's the truth about the brands sold at the ...

You've probably stood in a grocery store aisle holding two nearly identical products - one with a fancy label and one with ...

Name brands are better-known than generic products, but that popularity comes with a higher price tag. These Dollar Tree ...

I did a taste test of five brand-name cereals and their cheaper generic alternatives from Walmart. I preferred the brand-name versions of Honey Nut Cheerios and Honey Bunches of Oats. However, I ...