Have you ever found yourself staring at an underperforming Google Ads account, weighing whether to optimize the existing structure or rebuild entirely? Restructuring isn’t a decision to take lightly.

Agency buyers who manage portfolios of Google Ads and Merchant Center accounts are being targeted by sophisticated scam artists who hijack those accounts, drain client funds and sometimes lock out ...

Google does have this help document named What to do if your account is compromised but if this is an MCC account, I don't think it stops the ad spend. Just a week or so ago, Google Ads representative ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

Since March 1st, there are many Google Ads accounts that are not serving ads. The Google Ads forum is filled with complaints about this and as far as I can tell, I cannot find a single response from ...

In an especially brazen tactic, multiple threat actors are impersonating Google Ads login pages to trick advertisers into handing over their account credentials. The scammers appear to be succeeding ...

Clicks down in Google Ads? Diagnose Quality Score, impressions, ad changes, and competitor pressure, then apply quick fixes ...

Are you tired of the same snooze-fest PPC “best practices” on improving your Google Ads account? It’s a new year, and we’re getting creative! Instead of another optimization guide, let’s explore the ...

Google is rolling out a feature that automatically links Google Ads accounts with YouTube channels when the systems detect a strong data relationship between the two. The goal is to give advertisers ...