Any social media specialist or digital marketing manager will tell you that the key to their success for their clients is data. We love data. We like to know how many unique visitors have visited our ...

If you’re a typical website owner/manager or marketer you probably often find yourself clicking through Google Analytics, digging for information, getting buried in data, and then doing it all over ...

The Analytics updates surface key performance changes automatically and help marketers allocate paid budgets more ...

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How ...

Google recently rolled out a new and improved version of Google Analytics called version 5. Hot from CMSWire labs, here are 3 killer new Google Analytics features all you power users can now enjoy.

Google Analytics is such a powerful tool, its huge feature set can often be intimidating for novice users. Now, however, with today’s launch of the creatively named Google Analytics Solution Gallery, ...

Most entrepreneurs don't need to be convinced that gathering and analyzing web data is important. If only it weren't so dang hard. Sure, it's simple to log in to Google Analytics and see basic ...

Looker, the business intelligence platform Google LLC acquired in a $2.6 billion deal this year, today received new analytics features and a native mobile app for viewing data on the go. Looker turns ...

Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for ...