Approving or declining a Google recommendation like changing a bidding type can influence a brand’s optimization score (OptiScore) when running search campaigns. Applying 10 recommendations increases ...

Google is making view-through conversion optimization video-only for Demand Gen while expanding support to Display.

Early this year, I asked my team to recommend what we should stop, start, and continue doing in 2025 to improve our collaboration. As a leader, it was a valuable exercise that highlighted to me what ...

Google has released a set of best practices to help Google Ads users improve their optimization score. Optimization score is a metric that was introduced back in August which evaluates how well a ...

Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight competitive pressures impacting impression share. The feature was spotted by Craig ...

Google Play is tightening memory and code quality standards for mobile apps and games. Starting in February 2027, memory ...