MarTech on MSN

Google launches no-code scenario planner built on Meridian MMM

Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into budget and ROI decisions. The ...
Hosted on MSN

Google Ads Keyword Planner: What you need to know

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...
Search Engine Roundtable

Google Keyword Planner Update Gives Breakdown By By City, Region & Device/Platform

Google has pushed out an update to its keyword planner tool that gives you new forecast views to get predictions on your keywords by regions and device/platform. The update also mentions that grouped ...
Search Engine Roundtable

Google Ads Keyword Planner New Auto-Organize Keywords To Ad Groups

Google Ads has a new feature in the keyword planner tool that will auto-organize new keywords into ad groups for you. This feature will take your new keywords and auto-organize them into keyword ideas ...
Search Engine Land

Google Keyword Planner drops keyword forecasting

Individual and ad group keyword forecasting were quietly removed weeks ago due to low usage, according to Google's Ginny Marvin. Google Ads is no longer maintaining individual and ad group keyword ...
Search Engine Land

Google upgrades Keyword Planner with localized forecasting

Google's Keyword Planner now offers city, region, and device-level forecast breakdowns—giving advertisers deeper insights for localized planning. Google Keyword Planner now has enhanced forecasting ...