Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an ...

It happens in milliseconds, ideally, as you browse the web. Networks of computers and software analyze who you are, what you are looking at and buy and sell the advertisements you see on web pages.

Google will not have to sell its Chrome browser to remedy its search market monopoly, a federal judge ruled Tuesday, but the tech giant will have to share some of its data with competitors among other ...