In second iteration of 'We Put Our Money Where Our Members Are'. Australian not-for-profit health fund HCF doesn’t have shareholders to answer to, which means everything it does is about giving ...

Through the creation of a new member initiative, ‘Value Ads’, via Clemenger BBDO, HCF is inviting members to take over 60 per cent of the brand’s advertising airtime and out-of-home advertising such ...

Aussie not-for-profit health fund HCF has today unveiled a new ad featuring a range of characters who don’t understand the concept of putting people before profits. The new campaign, titled ‘Profit ...

This article first appeared in AdNews in-print. Click here to subscribe to the AdNews magazine or read the iPad edition here. Health insurance provider HCF is launching a major brand refresh and ...

HCF head of marketing for member growth Kit Bashford said, “HCF is parting ways with Clemenger BBDO at the end of the current campaign. We greatly appreciate the partnership and all the outstanding ...

HCF’s ‘We Put Our Money Where Our Members Are’ platform is expanding with the “Value Ads initiative”, via Clemenger BBDO.