Skip your travel agent and those comparison booking sites. That's what more hotels want you to do, and they're pulling out all the stops to persuade you to do it. But should you? Travelers like Tom ...

Hotels are experiencing a decline in their direct booking share due to the significant increase in marketing expenditures by OTAs. According to hospitality technology experts, the competition for ...

Hotels might finally be wresting back some control from OTAs. After years of ceding ground to the online giants, hospitality's online supplier-direct channel is now slightly outpacing OTA bookings, ...

Photo Credit: Hilton's newest consumer marketing campaign was designed to stress the benefits of booking direct as a Hilton Honors member and stars actor Anna Kendrick. Hilton And today, more than two ...

n the real world, hotels compete on service, amenities and, of course, location, location, location. But on the Internet, where the efforts are focused on increasing direct reservations to ...

Photo Credit: Choice Hotels CEO Stephen P. Joyce said he's seen "positive impact" from the company's member rates and revamped loyalty program in terms of driving more direct bookings. Choice Hotels / ...

SINGAPORE — Hotels in Singapore are stepping up efforts to book guests directly and cut down on commissions paid to online travel agents (OTA) even as the agents remain vital to the hospitality ...