Imagine a world where artificial intelligence (AI) doesn’t just predict who will win the game but the next play before it happens. My own organization moved toward AI because we found the sector was ...

AirUpThere Technologies’ Huddle provides analytics and discovery tools to help grassroots athletes get noticed.

Sports fans around the world can now access a much richer digital viewing experience, thanks to a “game-changing” generation of AI tools. Some of the most iconic brands in tennis, motorsport, golf, ...

In our previous article, we explored how AI is reshaping contractual negotiations with athletes, bringing advanced data analytics and predictive modelling into a process once driven largely by ...

American figure skater Andrew Torgashev was at an invitation-only camp organized by U.S. Figure Skating not long ago, a chance for elite athletes preparing for the high-level Grand Prix season to work ...