Ever wonder how those scratch and sniff stickers manage to pack a punch of aroma into what looks like ordinary paper? The technology behind it is deceptively clever, and has been used everywhere from ...

Why should the wonders of scratching-and-sniffing be reserved for those under the legal drinking age? A new wine book has a nice nose and not a hint of snobbery. There’s a secret language spoken in ...

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Oscar Mayer has reinvented 1980’s-style, scratch-and-sniff magazine ads with a placement in entertainment magazines that emits the aroma of sizzling bacon. For the sake of genuineness, the page ...