IF SCENT IS the strongest form of memory, then it’s what will largely drive the impression you leave behind after exiting a room. This is why we wear cologne, no matter the season. But whether it’s ...

Add Yahoo as a preferred source to see more of our stories on Google. The perfume industry is booming — but some scent enthusiasts spray way too much. (Getty Images) How do you avoid joining their ...

Just like a stylish handbag or piece of statement jewelry can quickly complete an outfit, the right perfume can serve as the pièce de résistance of your beauty wardrobe. Fragrance shelf life can vary, ...

Building an effective grooming regime is a lot like working out in the gym. You can have all the best gear at your disposal, but it's knowing how to use it that really counts. Take your fragrance: ...

Your fragrance is one of the more expensive tools in any well-considered grooming arsenal. It’s also one of the most personal — not just for you but the people around you, too. There’s some precious ...

Fragrance is a bit of a conundrum for many. Much is misunderstood about it, and there hasn't been much of an effort to clear up the misconceptions (until now). There are three big mistakes men (and ...

How to apply perfume or cologne that will not evaporate within a few hours? Yes, there are techniques on the correct way to make sure that your fragrance can last longer. Imagine you are on a date ...