If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Thankfully, there are a few key application techniques and tricks ...

Of all the details that go into a wedding – the dress, the flowers, the music – scent is the one that is often overlooked, ...

Two expert perfumers share how to make your scent last from morning to midnight. From hydrated skin to smart layering, these tricks keep your perfume from fading fast. Apply on pulse points, spritz ...

Wearing cologne or perfume in a professional setting isn’t just about choosing a scent that you love; it’s also about how you apply it, how much you use, and understanding its impact on those around ...

Applying perfume is a balancing act: you want to put on enough for the scent to hold, but you don't want to overdo it. You could spray some on your wrists, or spritz the fragrance into the air and ...

You do not need to spend a fortune on expensive scents to enjoy a long-lasting fragrance. By following the right routine and applying perfume in the correct order, you can help any scent stay with you ...

What was once driven by trends, celebrity launches, or flashy packaging is now far more intentional. Modern perfume buyers ...

It’s time to unlock the secret weapon in your attraction arsenal: fragrance. Think of this fragrance guide as your ultimate playlist for smelling irresistible—every scent is a track that sets the mood ...